DAVID DOBRIK

Fans on social media are speculating that David Dobrik is getting into the pizza business.

Several creators on TikTok and Twitter noted an eye-catching trio of filings on the U.S. Trademark search database. The filings were for the ‘word mark’ (or brand name) of Doughbrik’s in three different business categories: restaurant services (pictured below), frozen pizza, and clothing (including footwear, headwear, shirts, shorts, sweatpants, and sweatshirts).

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The owner for each of the filings is a company called DD IP Holdings — presumably a reference to Dobrik’s initials — and each filing notes that the Doughbrik’s brand name “identifies David Dobrik, whose consent to register is made of record.”

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Each of the filings was made on Aug. 25 — the same day that Dobrik also filed a trademark for David’s Perfume. That product arrived a little over a month thereafter, meaning that a forthcoming pizza restaurant (and potentially accompanying frozen pizzas and merch) could also be coming shortly down the pike.

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DobrikPress, an Instagram update account for all things David Dobrik, reported back in March that the YouTuber was teasing the launch of a pizza shop on his Views podcast. There also exists a Doughbrik’s Pizza Instagram account, which is private but features an animated image of a smiling slice of pizza as its profile photo.

Dobrik has apparently turned an eye to entrepreneurial ventures as his vlog remains on hiatus due to the coronavirus pandemic. The 24-year-old is moving full speed ahead with a new startup dubbed Dispo, which launched as a photo app last Christmas but is evolving to become a social media platform, and which just announced its two inaugural hires. And the aforementioned David’s Perfume brand dropped on Oct. 2, consisting of two scents priced at $60 apiece.

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We’ve reached out to Dobrik’s reps for more details about Doughbrik’s Pizza and will update this post with any additional information.